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About Coterie
Coterie is a modern baby care brand for the uncompromising parent, creating smart, innovative products that make parents’ lives easier, starting with their high-performing diaper. The brand launched in 2018 with some aggressive growth goals and has exceeded them all – growing over 4x in 2021 and continuing that growth trajectory. However, with such explosive growth came some growing pains.
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Staci Americas Helps Direct Seller Thrive
According to Paige Zachs, Coterie’s Head of Operations, it took some time to get operations in order as the business prioritized product-market fit and revenue growth.
That search led Coterie to Staci, which now handles 100% of the brand’s fulfillment to both consumers and select retailers from 2 facilities in New Jersey and Los Angeles.
Key To Success
SCALABILITY
With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.
ADAPTING BASED ON SKU-SPECIFIC FORECASTS
With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.
PARCEL SAVINGS
A change from USPS to FedEx SmartPost using Staci Americas' lower rates yielded substantial parcel savings.
CLOSE COMMUNICATION
The relationship is highly collaborative. “Staci Americas acts on the information we provide – not all 3PLs do,” says Lunden. And 32 Degrees will change its processes in response to an Staci Americas request. For instance, 32 Degrees worked with its overseas vendors to group like SKUs together when loading containers. This significantly reduced unload and sort times at the warehouse.
KEYS TO SUCCESS
SCALABILITY
Coterie wanted a fulfillment operations partner that could give it the freedom to grow without having to seek new or additional partners down the road, either for new locations or new services. Staci Americas immediately helped Coterie expand distribution to 2 US locations on each coast, with the ability to add new locations from Staci Americas' nationwide warehouse network in the future. And Staci Americas' wide mix of value-added services can keep complex kitting and other future projects under one roof.
QUALITY EXECUTION
Coterie’s back-end operations must reflect its status as a premium brand. “Staci Americas' performance on shipping accurate, on-time orders has been excellent,” says Zachs. “It helps build customer retention and brand loyalty.
ACCOUNT MANAGEMENT
Coterie has a small, busy operations team and relies on partners like Staci Americas to act as a seamless extension of its internal team. “We don’t have the bandwidth to babysit our outsourced partners,” says Zachs. “We work with a stellar account team at Staci Americas that is great at managing details, following up, and closing the loop on outstanding questions. That allows us to focus on strategic issues with confidence that day-to-day issues are being handled.”
RETAIL COMPLIANCE
While Coterie’s model is primarily subscription-based, the brand has made an impressive entry into retail through its partnership with Whole Foods and other select retailers. “It helps that Staci Americas is strong in both eCommerce and retail fulfillment,” says Zachs, “with proven experience meeting strict vendor compliance requirements.”
RESULTS
Improved Scale and Quality
In the last 6 months, order volume has increased 150% with improved operational performance.
Improved Order Accuracy
Improved order accuracy from 90%-95% with the former provider to nearly 100% with Staci Americas.
Saved Parcel Shipping Costs
Saved 50% on parcel shipping costs after the initial shift to Staci Americas' parcel management program.
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