About IMAGE
Image Skincare (Image) makes physician-formulated skincare products to help people maintain healthy, radiant skin.
Staci Americas Helps Direct Seller IMAGE
The company ships a large volume of orders per month – over 500 SKUs – to spas and licensed estheticians, specialty retailers and consumers. To keep inventory low, Image’s small business customers prefer quick delivery of smaller order sizes. But with just one company-run distribution center in South Florida, order fulfillment under this model became inefficient. As a result, Image sought to open another DC in the center of the country to distribute faster with lower shipping costs.
After a competitive bid process, Staci Americas began handling national distribution (except Florida and Georgia) out if its Dallas fulfillment center.
Key To Success
SCALABILITY
With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.
ADAPTING BASED ON SKU-SPECIFIC FORECASTS
With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.
PARCEL SAVINGS
A change from USPS to FedEx SmartPost using Staci Americas' lower rates yielded substantial parcel savings.
CLOSE COMMUNICATION
The relationship is highly collaborative. “Staci Americas acts on the information we provide – not all 3PLs do,” says Lunden. And 32 Degrees will change its processes in response to an Staci Americas request. For instance, 32 Degrees worked with its overseas vendors to group like SKUs together when loading containers. This significantly reduced unload and sort times at the warehouse.
KEYS TO SUCCESS
SCALABILITY
Prior to the pandemic, Image shipped almost exclusively B2B. But that changed when spas and specialty stores closed and Staci Americas had to adjust operations to handle a larger number of small consumer orders. “This was a big operational shift and Staci Americas adjusted seamlessly to keep customers happy,” says Silvern.
DALLAS SHIPPING LOCATION
“Staci Americas' Dallas facility, located in the center of the US, made an ideal location to serve our national customer base,” says Silvern.
STRONG PARTNERSHIP
The two companies worked closely to overcome some early-stage challenges with the transition to the new Dallas facility. “No operation is perfect, especially at start-up” says Silvern, “but the key is addressing any issues that arise quickly and collaboratively. I can contact Staci Americas' senior executives at any time and know they will take action on any concerns.”
PARCEL SAVINGS
To maximize customer satisfaction, Image increased its free shipping service, but profitability suffered with the added parcel shipping costs. A shift to a Staci Americas-managed FedEx SmartPost service provided a lower-cost shipping option with competitive delivery times.
Improved Scale and Quality
In the last 6 months, order volume has increased 150% with improved operational performance.
Improved Order Accuracy
Improved order accuracy from 90%-95% with the former provider to nearly 100% with Staci Americas.
Saved Parcel Shipping Costs
Saved 50% on parcel shipping costs after the initial shift to Staci Americas' parcel management program.
RESULTS
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