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eCommerce Fulfillment Case Study

STACI AMERICAS HELPS DIRECT SELLER LE-VEL THRIVE

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About Le-Vel

Le-Vel is a premium lifestyle brand whose THRIVE line of nutritional supplements and other premium lifestyle products helps individuals achieve health and weight management goals, while looking and feeling great. A direct selling company, Le-Vel sells its products through a global network of passionate Brand Promoters. 

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Case Study

Staci Americas Helps Direct Seller Thrive

As a premium brand, the customer experience is crucial to Le-Vel. When the company’s previous warehousing and order fulfillment partner struggled to keep up with Le-Vel’s growing demand, Le-Vel took swift action.

Le-Vel looked for a fulfillment services company that could provide consistent, premium-quality service and expand services and locations as Le-Vel continued to grow exponentially. 

Following a meticulous analysis and a thoughtful evaluation process, Staci Americas was selected as the trusted partner to handle Le-Vel’s fulfillment operations across five strategically located centers in the U.S. With Dallas serving as the primary distribution center, Staci Americas now provides exceptional service to support Le-Vel’s logistics needs.

“We started receiving feedback from our Brand Promoters and customers about shipping issues. That’s when we knew we needed to make a switch.”
Sophary-Ly
Sophary Ly
Le-Vel Executive VP & CFO

Key To Success

SCALABILITY

With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.

ADAPTING BASED ON SKU-SPECIFIC FORECASTS

With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.

PARCEL SAVINGS

A change from USPS to FedEx SmartPost using Staci Americas' lower rates yielded substantial parcel savings.

CLOSE COMMUNICATION

The relationship is highly collaborative. “Staci Americas acts on the information we provide – not all 3PLs do,” says Lunden. And 32 Degrees will change its processes in response to an Staci Americas request. For instance, 32 Degrees worked with its overseas vendors to group like SKUs together when loading containers. This significantly reduced unload and sort times at the warehouse.

KEYS TO SUCCESS

WAREHOUSE EFFICIENCY

Staci Americas installed a Pick-to-Light solution for Le-Vel in Dallas to improve picking speed and accuracy. Process training is super simple, and the technology maintains a minimum 95% order accuracy rate.

PREMIUM CUSTOMER EXPERIENCE

Orders in by 2 pm go out the same day – no exceptions. Care is taken during the pack-out process to get each order right and ensure the products are packed with care. “Receiving and opening the delivery is all part of the experience, and we want that experience to go perfectly,” says Ly.

PARCEL COST OPTIMIZATION

Le-Vel recently added a line of heavier-weight water products, which are costlier to ship nationally from a single location. “We were able to use Staci Americas' national warehouse network to put our heavier-weight products in each region to eliminate costly, high-zone parcel moves,” says Ly.

MANAGE ORDERS VOLATILITY

Five times a month, orders spike due to Le-Vel’s auto-ship days. Staci Americas handles order spikes seamlessly through close collaboration with the Le-Vel team on forecasts, allowing Staci Americas to effectively pre-plan labor requirements.

TEAM APPROACH

“It’s an open line of communication,” says Ly. “I can call anyone in the organization, including the senior executives, to address any concerns.”

RESULTS

99.5+%

Accuracy

Order fulfillment improvement

1-2 Days

Faster Order Fulfillment

Brand Promoters and customers receive their orders 1-2 days sooner than before the switch to Staci Americas

“We’re now seeing the consistent operational execution we expect, so we’re glad we made the switch to Staci Americas, It’s been a great working relationship. When issues arise, we solve them together as a team. That’s the way it should be.”
Sophary-Ly
Sophary Ly
Le-Vel Executive VP& CFO

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