As if opening up a new sales channel wasn’t enough of a distribution challenge, something else happened in this timeframe – the Coronavirus pandemic shutdown hit hard. Supply lines from Asia were massively delayed, while shelter-in-place protocols led to a 400–500 percent spike in Public Goods online orders – a spike that lasted for months. 

“We relied on Staci Americas to provide the fulfillment expertise we needed while the world was on fire.”

Initially, order backlogs developed across the company’s fulfillment network, which includes Staci Americas' Phoenix distribution center. These backlogs were a concern for Public Goods and its director of operations, Lloyd Ellman, so the Public Goods and Staci Americas teams collaborated on an action plan to return quickly to Pre-COVID operating metrics, even in the midst of the crisis.

That action plan included:

● Additional staff and 2nd shift
● 3 new pack lines
● Streamlined packaging process

“Within a couple of weeks, we essentially doubled our capacity to process orders within a day after receiving them,” says Ellman, “while many of the giant corporations struggled to adjust to the volume surge and continued to take a week or more to process new orders.”