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About PureKana
PureKana is a wellness company that markets a variety of hemp-derived CBD products. At a time when the company was growing rapidly and even assuming order fulfillment responsibility for acquired companies, its fulfillment services partner was struggling to provide the needed support.
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Staci Americas Helps Direct Seller PureKana
The provider was not meeting commitments for a same-day shipping SLA; poorly packaged shipments were triggering damage and customer complaints; systems limitations required time-consuming, manual steps to process an order; and getting responses to PureKana requests took hours, and sometimes days.
“Ultimately, a lack of trust developed,” says PureKana Operations Manager, Todd Winnie. “We needed a new fulfillment partner with very strong operational capabilities that could help as scale nationally and support our growth, not only in eCommerce but into C-stores and other retail channels.”
That search led PureKana to Staci Americas, which now does the company’s national distribution from an LA-area fulfillment center.
Key To Success
SCALABILITY
With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.
ADAPTING BASED ON SKU-SPECIFIC FORECASTS
With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.
PARCEL SAVINGS
A change from USPS to FedEx SmartPost using Staci Americas' lower rates yielded substantial parcel savings.
CLOSE COMMUNICATION
The relationship is highly collaborative. “Staci Americas acts on the information we provide – not all 3PLs do,” says Lunden. And 32 Degrees will change its processes in response to an Staci Americas request. For instance, 32 Degrees worked with its overseas vendors to group like SKUs together when loading containers. This significantly reduced unload and sort times at the warehouse.
KEYS TO SUCCESS
RESPONSIVE COMMUNICATION
A PureKana account team at Staci Americas responds quickly to client requests. “When we need something – like an early receipt of an inbound delivery to address a backorder situation – quick action is critical,” says Winnie. “Staci Americas people understand this and respond with urgency.”
ORDER PROCESSING EFFICIENCY
Processing a purchase order for a B2B sale once involved multiple steps using multiple systems. Today, PureKana’s product catalog lives on the Staci Americas 360SM WMS system, to which salespeople have controlled access and can enter orders. From there, a collaborative workflow allows others to review and approve orders within the system – all through Staci Americas' online portal. The automated process eliminates back and forth emails and is 1 day faster. “The prior process was clunky and frustrating,” says Winnie. “Automating it was a huge win for us.”
PARCEL SAVINGS
Staci Americas' transportation analysts evaluated PureKana’s parcel shipping profile and were able to recommend new carriers and services that reduced costs while maintaining required service levels. PureKana is also shipping under Staci Americas' parcel contracts to take advantage of favorable rates negotiated based on Staci Americas' large shipping volumes.
EXPERIENCE WITH CBD PRODUCTS
Staci Americas has several CBD clients and is familiar with the FDA and DOT regulations that apply.
RESULTS
Reduction
Parcel cost
Improvement
In order processing
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