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Direct Response Fulfillment Case Study

THANE DIRECT PARTNERS WITH STACI AMERICAS TO IMPROVE NATIONAL DISTRIBUTION OF DIRECT RESPONSE PRODUCTS

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About Thane

Thane Direct is one of the leading direct response and retailer marketers in the world, with many products in the house & home and fitness categories. When the company became frustrated with the operational performance of its prior order fulfillment partner, it started looking elsewhere.

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Key To Success

SCALABILITY

With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.

ADAPTING BASED ON SKU-SPECIFIC FORECASTS

With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.

PARCEL SAVINGS

A change from USPS to FedEx SmartPost using Staci Americas' lower rates yielded substantial parcel savings.

CLOSE COMMUNICATION

The relationship is highly collaborative. “Staci Americas acts on the information we provide – not all 3PLs do,” says Lunden. And 32 Degrees will change its processes in response to an Staci Americas request. For instance, 32 Degrees worked with its overseas vendors to group like SKUs together when loading containers. This significantly reduced unload and sort times at the warehouse.

Case Study

Staci Americas Helps Direct Seller Thane

A consultant to Thane suggested they look at Staci Americas, which, as a result of its purchase of Moulton Logistics, had considerable experience serving direct response clients. Staci Americas began doing Thane Direct’s fulfillment shortly before the escalation of the Covid-19 pandemic. 
 
Thane product volume quadrupled after the pandemic hit with little time to plan, but operational performance still improved. Staci Americas has become a seamless extension of Thane’s operations team.
“Often I call about getting something done and it’s already handled. Staff at Staci Americas has been there for a long time, so they can anticipate our needs. It makes my job easier.”
Funk
Thane

KEYS TO SUCCESS

PARCEL SAVINGS

The shift from single-DC to bi-coastal distribution drove significant parcel savings by eliminating high-zone moves. Also, Staci Americas systems are able to optimize parcel shipments. “Prior to Staci Americas, we were using one parcel carrier and one particular service for everything,” says Funk. “Now, depending on shipment weight, dimensions and zip code, we can identify the best and cheapest option from all available carriers.

SCALABILITY

Staci Americas handled skyrocketing order volumes during the pandemic while actually improving operational performance. Also, Staci Americas' national fulfillment center network allowed Thane to continue operations in California, while adding a second distribution point on the East Coast.

EXCELLENT COMMUNICATION

“Staci Americas is great at keeping us informed,” says Funk. “When I need something done, they are very responsive. There are so many people willing to help.”

STRONG REPORTING

Staci Americas systems generate a comprehensive set of reports to allow careful monitoring of the volume and location of stock. These reports are checked daily to make decisions on restocking, inventory transfer and even marketing, like which products to promote.

150%

Improved Scale and Quality

In the last 6 months, order volume has increased 150% with improved operational performance.

90%-95%

Improved Order Accuracy

Improved order accuracy from 90%-95% with the former provider to nearly 100% with Staci Americas.

50%

Saved Parcel Shipping Costs

Saved 50% on parcel shipping costs after the initial shift to Staci Americas' parcel management program.

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